Once again we have a client in the process of being bamboozled out of their $$$ by some slick talking SEO salesman promising them the top ranking on a Google search. Luckily we were able to talk them down from the ledge. These people know nothing about what you do, they just have a list of words they will cleverly cram into a few paragraphs that will read like a bad infomercial. Look good to a search engine? Maybe, but most humans will know it looks like a naked mannequin in the window of an abandoned strip mall. Your clients will know it’s not you and the chances of them sharing it or coming back for more aren’t good. In the long run you’re hurting your business more than helping. Our advice has been the same for years… write it yourself. You’ll save money, connect with your clients, and you may find that it hones your skills to do what you do better. We can help make it easy for you to write, publish and edit your content. Ask us how, we’ll show you how easy it is.
So, who knows your business? You. You do!
Opinion Column — The Inconvenient Truth About SEO | Smashing Magazine.